Bruce has spent many years devoted to innovating both finance and energy products and services. Clients have included egg, E.ON and Lloyds TSB. Realising they could only take his ideas so far, he directed his energy into creating Zopa. Now he is channelling that energy and insight into Abundance, enabling people to use their money to build a secure, sustainable UK. He is a Visiting Research Fellow at the Bauman Institute, Leeds University and a Fellow of the Finance Innovation Lab – a joint venture between WWF and the Institute of Chartered Accountants in England and Wales. Bruce is responsible for managing Abundance's brand and marketing team.