Cathy Debenham is founder and director of YouGen, a website where home and business owners can find practical information on investing in renewable energy and energy efficiency measures. They can also search the YouGen directory to find a good quality installer who is local to where they live, and recommended by previous customers. With a background in marketing, PR and journalism, and a fascination for the art of behaviour change, Cathy keeps up to date with the latest research into what makes people take action on energy, and new developments in marketing.
